EPISODE #27: From Cold Calls to Content King w/ Alex Sheridan

How Alex Built a Multi-7-Figure Marketing Agency from LinkedIn Marketing isn’t just content—it’s conversation, clarity, and connection at scale.

In this episode of the Perpetual Growth Podcast, host Zac Palmer sits down with Alex Sheridan, Founder & CEO of ImpaXS Marketing, a fast-growing agency helping B2B companies build in-house video marketing teams that actually drive results.

Alex went from cold-calling in the staffing industry to leveraging LinkedIn video content to build a thriving business. Now, he’s helping 7- and 8-figure B2B brands eliminate underperforming marketing agencies—and build their own high-impact content systems in-house.

🔑 If you're in B2B, sales, or content marketing, this conversation will show you how to create powerful content ecosystems that lead to inbound growth and long-term brand authority.

💡 What You’ll Learn:

• Why traditional B2B marketing tactics are becoming obsolete
• The truth about LinkedIn content strategy in today’s market
• How Alex went from side hustle to full-time business in under 6 months
• The psychology behind creating content that actually converts
• The shift from outsourcing marketing to building internal video teams
• Why your content should start with a clear brand story and customer narrative

This isn’t just theory—it’s the exact process Alex and his team use to help brands cut costs, increase revenue, and finally gain control of their marketing performance.

🔗 Connect with Alex Sheridan:

Website: https://impaxs.com/
LinkedIn: https://www.linkedin.com/in/alexbsheridan/
CMO Briefing weekly email registration: https://impaxs79863.activehosted.com/f/12

Listen the full episode now to learn how to grow your audience, build brand equity, and turn your content into your best-performing salesperson.

🔔 Don’t forget to subscribe for weekly episodes on growth strategy, sales, personal development, and B2B marketing.

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