EPISODE #24: Becky Reed on Leading with Integrity, Innovating with Purpose

Reinventing the Future of Finance

From retail floors to reshaping fintech—this is what real leadership looks like.

In this episode of the Perpetual Growth Podcast, host Zach Palmer sits down with Becky Reed, COO of BankSocial and a bold force in the credit union and fintech world. With nearly 30 years of leadership across financial institutions, Becky shares how deep self-awareness, decisiveness, and relentless curiosity fueled her growth—from managing a record store at 19 to building cutting-edge decentralized finance solutions today.

Becky’s story isn’t just about breaking into banking. It’s about challenging the system, rewriting the rules, and proving that leadership is less about a title and more about who you are—consistently.

🔍 In this episode, you’ll learn:

👉 Why personal growth is the foundation of leadership (and how to start)
👉 How Becky’s self-awareness transformed her leadership style—and team culture
👉 What it really takes to transition from a stable CEO role to a high-risk startup
👉 How Web3, blockchain, and decentralized tech are shaping the future of banking
👉 Why creating frictionless customer experiences starts with frictionless employee experiences
👉 The truth behind work-life “balance” (and why Becky shows up the same at home and at work)

Whether you’re in tech, leadership, banking, or rethinking what it means to grow—this conversation will stretch your mindset and reframe what’s possible.

🔗 Connect with Becky:

Company: https://banksocial.io
Website: https://www.braasconsulting.com/home
LinkedIn:https://www.linkedin.com/in/becky-reed-50056518/

Book: Credit Unions and DeFi: A Financial Renaissance → Available on Amazon, Kindle, and Audible
Amazon - https://www.amazon.com/Credit-Unions-DeFi-Financial-Renaissance/dp/B0CVQR7D8Q

📬 Subscribe for weekly conversations on innovation, leadership, personal growth, and redefining what success really looks like.

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